Lariat’s founder, Tom Ashlock, anticipated a shift to the Web as a marketing tool in the late ‘80s. He began developing Web-based tools to support his successful network marketing business model, which was based on product sales rather than just recruiting.

After more than 13 years of development, trials and application, Tom had a proven product – and he recognized that it could work equally well in other industries. So he formed Lariat in order to create a new brand for new markets.

Today Lariat is poised to create a paradigm shift within the direct-sales market. We offer an extensive compilation of experience in direct sales and network marketing, with defined successes in both domestic and global markets.

“I thought, 'Okay. This is the missing link.' And I applied it, and it has supported the transformation in my thinking about my business.”

-Alex Dorsey